EVENT OVERVIEW

The Big Apple Barbecue Block Party is the nation’s largest culinary and music festival, welcoming more than 140,000 attendees and fans from cities near and far. The free, weekend-long event is set in the heart of New York City’s most beautiful and cherished public spaces – Madison Square Park. Guests flock to the festival to enjoy the best in barbecue from the world’s most celebrated Chefs and Pitmasters. Entering its 15th year in 2017, the Big Apple Barbecue Block Party is a wildly-anticipated annual festival that garners widespread media coverage and is considered by many as a cultural gift to the city.

The Big Apple Barbecue brand has grown significantly since its inception encompassing a single city block with a handful of pitmasters and a few thousand attendees and has transformed into a unique, organic platform showcasing the best in Barbecue culinary talent, curated musical performances, hospitality, interactive sponsor/partner activations and all the other great things that make this event such a beloved NYC tradition, year-after-year. Originally founded by Union Square Hospitality’s Danny Meyer (Shake Shack), Upsilon Ventures was selected by Madison Square Park Conservancy to produce the Big Apple Barbecue Block Party in a long-term partnership.

  • PROJECT HIGHLIGHTS
    • 15 of the world’s greatest barbecue Chefs and personalities
    • Carefully curated dessert and sweet offerings
    • Curated lineup of free live music; bands performing center stage in the park all weekend long
    • VIP access and programming
    • Immersive attractions, interactive zones, and brand-dominated activations
    • VIP Hospitality
    • Community-based partnerships with local cultural institutions
  • PROJECT STATS
    • One of the nation’s largest, weekend-long, free culinary and music festival
    • Over 140,000 attendees over a single-weekend
    • Over 190 million media impressions
    • Live TV Segments include The Today Show, CBS This Morning, and Good Morning America
    • One of Madison Square Park Conservancy’s largest annual fundraisers; raised nearly $1.2M since inception
    • Nearly 50% of attendees are from outside New York City, driving ancillary tourism revenue to hotels, restaurants, and taxis