Established in 2002, Upsilon Ventures, LLC is a project development, marketing, hospitality, and production firm specializing in public-private partnerships and the utilization of public spaces and real estate for iconic consumer engagement and sponsor activation.
Providing complete turnkey services, inclusive of venue operations, hospitality management, community programming and brand activation, Upsilon Ventures creates permanent and semi-permanent marketing platforms, innovative attractions, and temporary retail installations that continue to receive public praise and international acclaim.
Crown jewel projects and properties within Upsilon Ventures' portfolio includes The Winter Village (formerly Citi Pond), Celsius and The Holiday Shops in Manhattan's Bryant Park, the $74 million, 26-acre LeFrak Center at Lakeside in Brooklyn's Prospect Park, and See/Change at the South Street Seaport, among others. Upsilon Ventures has also established a joint venture with The Recording Academy® to develop, produce, operate, market, and drive sponsorships for a soon-to-be launched GRAMMY Park™ Festival.
Given its marquee portfolio and successful track record developing, programming, and monetizing properties, content and real estate, Upsilon Ventures works extensively with numerous Fortune 500 brands and companies including: Bank of America, Citigroup, Google, Microsoft, Pepsi, American Airlines, L'Oreal, Levi's, Absolut Vodka, Wells Fargo, ESPN, FOX, and more.