Upsilon Ventures is a specialty development firm with expertise in property development, marketing and production related services. The emerging demand for integrating real estate with event driven marketing/media devices to unlock new sources of revenue potential, has presented Upsilon with a unique opportunity to capitalize itself as a leader in this dynamic hybrid category. Through extensive private-public partnerships, we develop platforms for community engagement. Our creative approach and attention to detail have launched iconic destinations that continue to receive public praise and international acclaim. The Pond, Celsius and The Holiday Shops at Bryant Park comprise our signature winter venue. For 9 years these venues have drawn millions of visitors from around the world to enjoy one of Midtown’s most treasured attractions.